PROPOSED PACKAGING DESIGN FOR Hong Kong MX’s famous moon cake brand
CLIENT:
The famous moon cake brand under the Hong Kong Maxim Group, the popular Maxim cake, has been well-known by many foodies for its carefully selected ingredients and Hong Kong manufacturing.
OBJECTIVE：
Let more people remember this brand with packaging, because most people buy it because it tastes good.
SOLUTION：
These moon cakes are small in size, and with tea, they will not feel very sweet.
AUDIENCE:
Our main focus is on adults aged 20-40. Their economy is generally stable. And people of this age are very festive. So every Mid-Autumn Festival, moon cake must be a must-have for the family. Therefore, during the Mid-Autumn Festival, the sales of moon cakes are very large.
OUTCOME：
When eating moon cakes, it will not feel sweet, and because of its small size, you can try different flavors.
PERSONAL OUTCOME：
By designing packaging for the brand, I learned how to make people's lives more convenient. Many factors should be considered and how to make packaging suitable for the audience.
RATIONALE:
The size of moon cakes on the market is too large, and most people think that moon cakes are sweet. I want to design moon cakes of small size. If the size is small, you can also taste moon cakes with different flavors.
MEIXIN Mooncake
Hong Kong Meixin Mooncake is one of the three famous brand mooncakes in Hong Kong. In addition to focusing on mooncake making for decades, all the ingredients it uses are top-notch. Each golden mooncake is also selected from Xiangtan, Hunan, the "Hometown of Xianglian in China." Mooncakes are carefully made and give consumers sufficient confidence, so they can be loved by Hong Kong, the mainland, and even overseas foodies.
EXPANDED VIEW
（Mooncake and Tea）
Front
Side View
Mooncake Packaging